Twitter is a fantastic tool for joining conversations, sharing your opinions, and keeping up with news events or business trends. But is Twitter good for business? Certainly! Your brand’s Twitter handle can become a catalyst for generating leads and creating a vibrant community with the right tactics. Are you set to learn how to use Twitter for business? Let’s get started.
7 Ways to Leverage Twitter for Business
You’ll need brand awareness on your side if your business wants to generate sales and leads over the big scheme of things. Using the tips in this guide, you can enjoy the advantages of using Twitter for business.
1- Plan Your Twitter Strategy
Success on any social media platform, including Twitter, relies significantly on having a well-rounded social media marketing strategy. Establish your targets for your brand’s Twitter account to get started. You might want to promote a new product, expand your community, or drive more traffic.
Next, set up timely, meaningful, precise, measurable, and achievable goals. These goals can involve increasing Twitter community, website traffic, or engagement by a specific percentage each month or year. Moreover, being aware of your target market is a good idea. You might consider questions like:
- What is the age of your target audience?
- Where do they live?
- What do they like?
In addition, focus on building content pillars to be clear about what you’ll be sharing on the platform.
2- Nurture Your Twitter Voice
Setting yourself apart from the competition by developing a distinctive Twitter voice will eventually help to boost brand loyalty.
Is your brand vivacious and loud? Calming and carefree? Intriguing and formal? Is the age bracket of your target market under 20? Or is it over 60 years old? You can use these criteria to figure out who you should talk to. To cut through the sea of words and stand out from the competition, you can:
- Deliver interesting Tweets while maintaining a cheery voice by using emojis and exclamation marks
- Include captivating visuals such as images, videos, and GIFs in your posts
For example, it can be beneficial for a brand to tweet in all uppercase and puns if it wants to convey a quirky personality.
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3- Engage Proactively With Your Followers
Conversation with your consumers on Twitter is like meeting them in person day in and day out. So, it would be best to be careful and factually correct whatever you tweet.
Watching what other brand folks are doing on Twitter can be pretty valuable. Take note of the following:
- How do they use Twitter for business purposes?
- What is the subject of their tweets?
- When do they post on Twitter?
- How are their tweets being responded to?
You can add a fresh and exciting viewpoint by experimenting with your Twitter marketing strategy in light of these results. Keep your focus on cultivating interactions with your followers through retweets, replies, mentions, and likes.
You should reply to anyone who “favorites,” “replies,” or “follows” you. This action can help you establish a strong brand image across the platform and expand your loyal audience. Apart from this, you should:
- Instead of tweeting just one post per day, tweet two to three posts throughout the day
- Keep your tweets brief because they garner greater attention
- Initiate conversations in Twitter Chat and invite responses
Moreover, spreading the news about your audio events with Spaces’ integration on the Twitter platform is more effortless. Your followers can join a Twitter Space by clicking on a Tweet’s link.
4- Promote Your Content Through Twitter Ads
The 396.5 million users of Twitter contribute significantly to the platform’s appeal to advertisers. But since so much content is shared on Twitter daily, your business’s Tweets may get lost in the noise.
Twitter marketing is the solution to this issue. From a single Tweet to a complete account, you can promote anything. Twitter asserts that compared to other social media websites, people spend 26% more time seeing ads on its platform. Moreover, one of the advantages of using Twitter for business is its global ad interaction, which has increased by 35% year over year.
The Twitter advertising feature can help any brand stand out without minimum expenditure.
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5- Use Twitter Lists
Twitter Lists help filter out the clutter by categorizing your feed into specific topics once you start using Twitter to promote your business and your feed begins to fill up.
Making a Twitter List is similar to creating a personalized timeline with the content just from the accounts you select.
You could wish to compile a list of various topics for your business. You can use them to keep tabs on collaborators, competitors, or the accounts that interact with you the most.
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6- Use CTAs and Hashtags
Although it is crucial to growing your business’s Twitter following, this should not be the sole objective. Efficient use of Twitter for your business strikes a balance between conversational Tweets and advertorial content. On Twitter, the conventional best practices for advertising are still relevant. Moreover, being proficient in CTA writing is always in demand.
On the other hand, relevant hashtags can help your tweets stand out in the Twitter cacophony and are viewed by people interested in a specific topic. Use the advanced search feature to find trending hashtags already used on Twitter.
Furthermore, you can develop a custom hashtag to engage users in discussions about themes relevant to your industry. Every time someone uses it, your business’s brand awareness will increase.
7- Utilize Twitter Analytics
Twitter Analytics is a powerful tool that provides insights into your Twitter activity through graphs and reports. This tool offers information on everything from the conversion rates of your ads to your best Tweets.
Twitter Analytics can be used to identify the days and hours when your audience is most active or to evaluate the ROI of your advertising. Utilize Twitter Analytics to monitor the times your Tweets receive the most attention. Use a social media analytics tool such as Hootsuite to discover the highest ROI without having to do any calculations yourself. These efforts will answer your question: ”is Twitter good for business?”
Harness the Power of Twitter for Business
All shapes and sizes of businesses benefit from Twitter. Using Twitter to grow your business, you can interact with potential customers and improve your sales. Still, even the finest brands are exhausted by the daily tweeting frequencies, despite knowing how to use Twitter for business. But making the most of this social media platform is crucial.
For that one tweet to go viral, it takes several months of constant effort. You only need a competent Twitter marketing tactic to make your business a tremendous success.