Instagram was the fourth most widely used social media tool worldwide. So, if you know how to stand out from the competition, selling on Instagram can be one of the most effective decisions for your business.
Instagram is a visual platform. So, not only selling art on Instagram can be fruitful, but businesses like handmade jewelry, DIY crafts, and food delivery services can also opt for selling on Instagram. This guide provides step-by-step instructions about how to sell products on Instagram and practical advice for enhancing your profile.
10-Step Guide to Sell on Instagram
Businesses, from global companies to little shops, witness success as they sell on Instagram. You can learn how to sell on Instagram by following these ten steps.
1- Make a Business Profile on Instagram
Add an engaging bio, a profile picture, and a link to your website to your Instagram business profile. When someone visits your profile, they should understand what your business does and how to find you. Pick an image that eases recognizing your business.
Furthermore, your Instagram bio should include a concise description of your business that appeals to your audience. Moreover, the only clickable link on your Instagram page is in the URL part of your bio. So, use your website builder to find the link to your website and put it on your Instagram page. It will increase traffic from your posts and stories.
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2- Post Useful Content
When someone visits your Instagram profile, it means they clicked over to it after viewing one of your posts. A visitor to your profile should be able to see who you are, what you do, and why they should follow you. Here are some ideas for post content if you want to sell on Instagram:
- Inform your Instagram community of any new insights you have found.
- Share discount codes with your followers and encourage them to make a purchase.
- Describe your day in detail. Give a sneak peek into a new product or any client work you are working on.
- Talk about the problems your product addresses, how it differs from similar products, and how you came up with the idea.
- Produce educational content, such as how-to videos, webinars, and quick videos.
Ensure you have a content strategy for your Instagram feed, stories, live videos, IGTV, and reels. Use them all first, then look at the stats to determine your best posts.
3- Promote Your Business Through Instagram Ads
It’s crucial to employ what works the best given the Instagram algorithm’s continuous modifications and the platform’s increased competitiveness. Choose your budget, the places where you want your ads to appear, and the duration of their run. Pick the targeting options most appropriate for your business needs to sell your products on Instagram. To test things out, you can start with a small budget.
Use Shopivana’s free website builder, run your advertisement for a few days, and leverage Shopivana’s analytics feature to check the response of your ads.
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4- Post Stories With Product Links
Adding links to Instagram Stories can help you increase your email list, generate sales, increase traffic, and eventually sell your products on Instagram. The algorithm considers your Instagram Stories’ interactions, including shares and replies. The more users engage with your Instagram Stories, the more likely their feed will see your posts.
5- Conduct Instagram-Only Promotions
Add your promo details to your Instagram Story or caption to exclusively market a new product launch or discount code to your followers. Tell them to hit the link in your bio to reap the deal. Shopivana’s eCommerce website builder allows you to offer your customers discount coupons. Share those on your story to generate traffic to your online store.
If you have an Instagram-only offer, you can post a preview on your other social media platforms to draw users to your Instagram business profile. It will entice viewers to follow your Instagram account, so they don’t miss out on upcoming promotions.
6- Partner with Instagram Influencers
Since partnerships and sponsorships are significant components of social media marketing strategies, Instagram influencers are still in demand. Consumers prefer recommendations from friends and family to brand ads.
Consider working with a micro-influencer if you lack the funds to collaborate with a significant influencer. These influencers have a sizable, if not enormous, popularity.
7- Use Relevant Hashtags
Using hashtags is a terrific way to bring large numbers of people to your brand. However, it’s crucial to avoid stuffing your posts with hashtags. Otherwise, your content could appear spammy and poorly written.
Focus on a small number of popular hashtags. It will increase the odds that the appropriate people will notice your posts. You can ensure your target audience will see your content by selecting your hashtags wisely.
8- Craft a Terrific Caption
Another vital part of each Instagram post is the caption. A post’s caption has a significant amount of influence. You should pay attention to this since it might not perform well if your post has a strong image but a weak caption.
Captions can sometimes operate as calls to action. But it doesn’t imply you have to promote a product in each post. You may entice customers to engage with your brand in other ways, for example, by visiting your website or watching a video.
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9- Create Reels Addressing Pain Points
Your business can share videos up to 60 seconds in length with Reels. Easy-to-use text, AR filters, and audio make it simple to get creative when telling your brand’s story. Reels can also appear on Instagram’s Explore tab, where anybody can view them. Posting Reels that address a problem area for your audience is an intelligent tactic. And when you think of how to sell products on Instagram, portray it as a solution to a problem. So, your product, which you may link to in your bio and mention in the Reel itself or the title, should be the solution you offer.
10- Automate Customer Support via DMs
Instagram allows creators and businesses to control an entire sales funnel inside the platform. More customer assistance inquiries will come via your DMs due to increased sales interactions on the site. But any account owner or support team may find the volume of communications to be too much to handle. Fortunately, you can quickly respond to customers and increase your online sales by using automation solutions like ManyChat.
Leverage Instagram for Your Business
With the great features and functionalities of the best website builder, even selling art on Instagram is simpler than ever. However, learning how to deal with Instagram will require some effort to find the most effective strategies for your company. These ten suggestions will make the procedure smoother by taking out much guesswork for you.